Yesterday, UNited We Fit culminated the launch of the UN Project in Houston, where they presented their sticker-covered oil drum directly to BP’s American headquarters at 11 a.m. The UNited We Fit team was allowed through security to the BP’s lobby, where they presented the barrel to BP’s press officer, David Nicholas, and nearly 30 staff members. In addition to the barrel, the team brought with them a letter to BP’s CEO, a box of suggestions gathered on the tour, and a DVD highlighting the tour.
“We accomplished what we came here to do today and that was to give a voice to consumers who felt that they hadn’t been heard by BP,” says UNited We Fit founder, Deb Holden. “We reached our audience. We got through BP’s doors and we peacefully communicated with them the ideas we’ve gathered about solution and prevention.”
Over the course of the past month, UNited We Fit, a brand that communicates about social issues through fashion, launched the UN Project to discover ideas from consumers for solution and prevention of the BP oil spill. While many Americans felt voiceless in contributing to a solution to the oil spill, this project was aimed at giving people a chance to communicate directly to BP.
A team from UNited We Fit has toured the country with stops in New York, Los Angeles and San Francisco, asking people to cover an oil drum with messages of solution and prevention for BP. Messages were placed on stickers featuring UNited We Fit’s “UN” logo, as well as messages dropped inside the empty drum.
